Blog
COVID in Construction — What I learned from 30 executives this week.
April 5, 2020
After spending my entire week on the phone with heavy construction, mining, demolition, and heavy equipment business owners and leaders from over half the US states, I’ve gathered quite a bit of current information on how COVID-19 is affecting our industry. Some of my conversations were remarkably inspirational, while others were heartbreaking. While every conversation […]
COVID in the Dirt World
March 27, 2020
The purpose of this blog post is to share what our partners (heavy construction, demolition, site development, and heavy equipment businesses) around the US are doing in response to the current COVID-19 situation. While we typically keep information from our partnership within the partnership, I thought it’s important to share information on this subject since […]
Aaron Battles With Anxiety
June 7, 2019
ANXIETY… Until the end of 2018, I had never struggled with mental issues of any kind. I’m blessed beyond words, and my mental health was always in seemingly pristine condition. I never even thought anxiety was real. I was someone who believed anxious people needed to chill out and take a deep breath. Embarrassing to […]
A Mistake We Made Our First Year in Construction Marketing
June 7, 2019
“Plan the flight, fly the plan.” When I deployed with the Marines, I worked closely with some of the pilots attached to our battalion. Before each operation, I watched them create a detailed flight plan. Then all of the pilots involved in the mission would meet in the briefing room to review the plan. Once […]
Aaron Visits Zahid Tractor in Saudi Arabia
May 14, 2019
I often joke ― or at least I used to joke ― about traveling anywhere for good dirt. Anyone who’s followed my adventures over the past year knows I spend more time on the road than I do at home. Travel was never intentional, but I’ve learned that it’s a requirement to accomplish what I’ve […]
Marketing Analytics for Construction and Mining
May 13, 2019
Do you know if your marketing efforts are making an impact? I’ve managed marketing budgets from thousands to millions of dollars annually, and the issue of measuring results remains the same. You know your digital marketing investments are worthwhile, but you need a powerful, yet simple tool to show leadership the real return. When I […]