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Aaron Visits Zahid Tractor in Saudi Arabia

I often joke ― or at least I used to joke ― about traveling anywhere for good dirt. Anyone who’s followed my adventures over the past year knows I spend more time on the road...

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Marketing Analytics for Construction and Mining

Do you know if your marketing efforts are making an impact? I’ve managed marketing budgets from thousands to millions of dollars annually, and the issue of measuring results remains the same. You know your digital...

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Aaron Visits Black Thunder in Wyoming

I recently visited Black Thunder, one of America’s most infamous surface mines. Situated in the middle of the Powder River Basin in Wyoming, it features some of the biggest earthmoving machines on earth, all working...

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