Blog
Aaron Battles With Anxiety
June 7, 2019
ANXIETY… Until the end of 2018, I had never struggled with mental issues of any kind. I’m blessed beyond words, and my mental health was always in seemingly pristine condition. I never even thought anxiety was real. I was someone who believed anxious people needed to chill out and take a deep breath. Embarrassing to […]
A Mistake We Made Our First Year in Construction Marketing
June 7, 2019
“Plan the flight, fly the plan.” When I deployed with the Marines, I worked closely with some of the pilots attached to our battalion. Before each operation, I watched them create a detailed flight plan. Then all of the pilots involved in the mission would meet in the briefing room to review the plan. Once […]
Aaron Visits Zahid Tractor in Saudi Arabia
May 14, 2019
I often joke ― or at least I used to joke ― about traveling anywhere for good dirt. Anyone who’s followed my adventures over the past year knows I spend more time on the road than I do at home. Travel was never intentional, but I’ve learned that it’s a requirement to accomplish what I’ve […]
Marketing Analytics for Construction and Mining
May 13, 2019
Do you know if your marketing efforts are making an impact? I’ve managed marketing budgets from thousands to millions of dollars annually, and the issue of measuring results remains the same. You know your digital marketing investments are worthwhile, but you need a powerful, yet simple tool to show leadership the real return. When I […]
Aaron Visits Black Thunder in Wyoming
March 20, 2019
I recently visited Black Thunder, one of America’s most infamous surface mines. Situated in the middle of the Powder River Basin in Wyoming, it features some of the biggest earthmoving machines on earth, all working to uncover and extract coal. Before I get into all those monster machines, let me explain how much of a […]
Your First Marketing Hire – Don’t Make This Mistake
March 20, 2019
Who should be your first marketing hire? For most companies, it shouldn’t be a CMO or VP of Marketing. Working at BuildWitt, we meet with construction, mining, and equipment clients every week who are beginning or expanding their marketing efforts. Some of them hire an in-house marketer, with varying levels of success. I’ve changed my […]