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05.13.2019

Marketing Analytics for Construction and Mining

Do you know if your marketing efforts are making an impact? I’ve managed marketing budgets from thousands to millions of dollars annually, and the issue of measuring results remains the same. You know your digital marketing investments are worthwhile, but you need a powerful, yet simple tool to show leadership…

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03.20.2019

Aaron Visits Black Thunder in Wyoming

I recently visited Black Thunder, one of America’s most infamous surface mines. Situated in the middle of the Powder River Basin in Wyoming, it features some of the biggest earthmoving machines on earth, all working to uncover and extract coal. Before I get into all those monster machines, let me…

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03.20.2019

Your First Marketing Hire – Don’t Make This Mistake

Who should be your first marketing hire? For most companies, it shouldn’t be a CMO or VP of Marketing. Working at BuildWitt, we meet with construction, mining, and equipment clients every week who are beginning or expanding their marketing efforts. Some of them hire an in-house marketer, with varying levels…

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02.01.2019

How to Win in a Tight Labor Market

PEOPLE — the most important, yet least appreciated aspect of building things. The blue collar world has a big issue at hand. The current generation is retiring at an accelerating rate, and yet there’s no next generation ready to take their place. Everyone knows it, so you’d think large companies…

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