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06.07.2019
A Mistake We Made Our First Year in Construction Marketing
“Plan the flight, fly the plan.” When I deployed with the Marines, I worked closely with some of the pilots attached to our battalion. Before each operation, I watched them create a detailed flight plan. Then all of the pilots involved in the mission would meet in the briefing room…
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05.14.2019
Aaron Visits Zahid Tractor in Saudi Arabia
I often joke ― or at least I used to joke ― about traveling anywhere for good dirt. Anyone who’s followed my adventures over the past year knows I spend more time on the road than I do at home. Travel was never intentional, but I’ve learned that it’s a…
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05.13.2019
Marketing Analytics for Construction and Mining
Do you know if your marketing efforts are making an impact? I’ve managed marketing budgets from thousands to millions of dollars annually, and the issue of measuring results remains the same. You know your digital marketing investments are worthwhile, but you need a powerful, yet simple tool to show leadership…
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03.20.2019
Aaron Visits Black Thunder in Wyoming
I recently visited Black Thunder, one of America’s most infamous surface mines. Situated in the middle of the Powder River Basin in Wyoming, it features some of the biggest earthmoving machines on earth, all working to uncover and extract coal. Before I get into all those monster machines, let me…