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03.20.2019
Your First Marketing Hire – Don’t Make This Mistake
Who should be your first marketing hire? For most companies, it shouldn’t be a CMO or VP of Marketing. Working at BuildWitt, we meet with construction, mining, and equipment clients every week who are beginning or expanding their marketing efforts. Some of them hire an in-house marketer, with varying levels…
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02.01.2019
How to Win in a Tight Labor Market
PEOPLE — the most important, yet least appreciated aspect of building things. The blue collar world has a big issue at hand. The current generation is retiring at an accelerating rate, and yet there’s no next generation ready to take their place. Everyone knows it, so you’d think large companies…
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12.31.2018
Aaron Recaps a Busy 2018
What a year! When 2018 began, BuildWitt was nothing ― no company, no revenue, no clients. All we had were a few followers on social media enjoying photographs for fun. In October 2017, I moved from managing road construction in Fort Worth, Texas, to a promising job in Houston with…
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12.13.2018
Aaron Heads to the Carolinas to Visit Caterpillar and Carolina Bridge
This week took me to the Carolinas, where I visited Caterpillar factories, locked my keys in my rental car (more on that later), and learned how bridges are built. I do my best to shove as much stuff into each trip as I can, and this trip was no exception.…