Do you know if your marketing efforts are making an impact?
I’ve managed marketing budgets from thousands to millions of dollars annually, and the issue of measuring results remains the same. You know your digital marketing investments are worthwhile, but you need a powerful, yet simple tool to show leadership the real return.
When I first started as a marketing director, I tried making sense of a sophisticated analytics report in Excel. As I asked questions, I realized no one knew how to make sense of all the data. We were a healthcare company that recently invested $250,000 in a new website but didn’t have an idea of what our return was.
Since then, I’ve been on a mission to improve marketing analytics. I’ve hired consultants, taken expensive courses, bought dashboarding software, and even managed a full-time employee responsible for analytics.
At BuildWitt, our clients are smart. They’re solving the people problem in their construction and mining companies with better marketing, and they’re investing thousands each month to do it. With such substantial investment, they want to know what their return is. We lost some early clients because we did a poor job of communicating concrete monthly results.
After years of experiments, we’ve finally solved this issue for construction and mining contractors. We call it BuildWitt Dashboards. It’s a combination of expert work from our software developers, analytics tools from Google, and our simple framework for analyzing the data for leaders.
The dashboards have four separate pages to cover analytics for websites, Google search, social media, and paid ad campaigns. They are real-time platforms that allow for filtering results by time frame, device, or channel.
We recently rolled out BuildWitt Dashboards to a few of our current clients, and they’re already thrilled. One of the first was Dylan Stephens, President of RAWSO Constructors.
“BuildWitt provided us with their new dashboard product, and we were blown away,” said Stephens. “We are big fans of business intelligence, and this dashboard performs like software that costs tens of thousands.”
Today, we’re happy to launch BuildWitt Dashboards for the entirety of construction and mining. Are you interested in learning more? Click here to download a comprehensive overview.