How It Started

BuildWitt was founded in 2018 with a simple but ambitious mission: make the Dirt World a better place. Aaron Witt was just a kid who loved construction and got a job laying pipe when he was 18. It was easy to see that some of the most interesting and talented people worked in the industry, so he started telling their stories. And it caught on. But what started with a kid and a camera has grown to so much more—an opportunity to push the industry we know and love forward to create an even #BetterDirtWorld.

What We Stand For

Dirt Focused

We’re committed to the Dirt World—the heavy civil construction, earthwork, and mining industries—because it’s the foundation for everything else. If the Dirt World stops, so does progress.

People First

People are what make our industry great. We believe they should always be treated well and empowered to lead because it’s just the right thing to do. There’s room for everyone at the table.



Leadership Is Essential

We believe everyone in the Dirt World is a leader no matter your title. We’re all responsible for stepping up and solving the problems that hold our industry back.

Stories Matter

We shine a light on the different people who make our industry great and the incredible work they do. The Dirt World has always been essential. We want to make it impossible to ignore.

Make the Dirt World a Better Place.
Make the Dirt World a Better Place.
Make the Dirt World a Better Place.
Make the Dirt World a Better Place.
Make the Dirt World a Better Place.
Make the Dirt World a Better Place.
Make the Dirt World a Better Place.
Make the Dirt World a Better Place.
Make the Dirt World a Better Place.
Make the Dirt World a Better Place.
Make the Dirt World a Better Place.
Make the Dirt World a Better Place.
A Better Dirt World = A Better World

The Dirt World is essential to everything, from the roads we drive on to the resources that power our homes. There’s a lot of to be proud of, but there’s also opportunity to grow. We believe if we can make the Dirt World better, we’ll make the world better. By sharing stories, sharpening leadership skills, and learning from one another, we can come together to solve our industry’s biggest problems.

Dirt World Team

Meet the team that’s in your corner.
Jake Pecot
Jake Pecot
Social Media Manager
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Jake Pecot
Social Media Manager
After graduating college with a degree in architectural design and working for a firm, Social Media Manager Jake Pecot realized the desk+screen combo was not for him. So he got a job working as a project manager for a large GC. Jake loved being in the field and started to learn the scope of construction better. When Jake got wind of BuildWitt, he immediately recognized the opportunity to marry his love of construction with creativity. Jake lives in Dallas with his wife and Australian Kelpie.
Daniel Jaggers
Daniel Jaggers
Video Editor
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Daniel Jaggers
Video Editor
Daniel is a video editor at BuildWitt. When it comes to telling stories, Daniel gravitates towards those who don’t have the chance to tell their own. Giving the unsung heroes a voice and a platform gets him out of bed every morning. That’s why he loves BuildWitt—it allows him to combine videography and storytelling in a meaningful way. A Nashville native, he enjoys working on cars and spending quality time with his wife, daughter, and puppy.
James Jamra
James Jamra
Video Producer/Editor
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James Jamra
Video Producer/Editor
James has been working as a full-time video editor and producer since 2011. Before joining BuildWitt, he gained experience in LA working in reality, docu-series, and studio multi-cam on television shows such as CBS's Entertainment Tonight, Big Brother, The Insider, and Esquire Network's Horseplayers. In 2019, James expanded his career into the music industry, creating digital video content for major American music labels and artists. Now he’s telling the stories of the Dirt World. “We have a big responsibility,” he says. “It’s an honor to tell these stories.”
Alex Horton
Alex Horton
Podcast Producer
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Alex Horton
Podcast Producer
After a year of doing web development for BuildWitt, Alex was tapped to become the producer of the “Dirt Talk” podcast. He initially came to BuildWitt because he liked the technical aspects of the position, but found something even more compelling: being a part of making the Dirt World a better place. As a podcast producer, Alex is able to tell the stories of folks who deserve to have a light shined on them. He lives in Nashville, TN, with his wife, Carli, his kids Hank and Birdie, and his dog Darla.
Jessica Saylor
Jessica Saylor
Executive Assistant
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Jessica Saylor
Executive Assistant
Jessica is a native of Nashville. She studied advertising at the University of Tennessee, Knoxville. She has spent the past ten years in administrative roles, working in the design and construction industries. Suffice to say that without Jessica, the ship would be lost. She helps keep everyone organized and sees what needs to be done before anyone else. Jessica likes to make miniature replicas of buildings out of paper and hang out with her dog in her free time.
Nia Hendricks
Nia Hendricks
Copywriter
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Nia Hendricks
Copywriter
Nia Hendricks serves as a copywriter for BuildWitt Creative and brings over seven years of experience in digital marketing to the team. She enjoys helping others tell their stories and has a special appreciation for the way words shape our world. Nia was immediately drawn to BuildWitt after listening to an interview with Aaron Witt on a popular leadership podcast. She was inspired by his vision for the team culture and their massive mission to make the Dirt World a better place. If you asked her, she’d say this is, without a doubt, the best team she’s ever gotten to be a part of. Nia lives in Nashville, Tennessee with her son where she makes pop music.
Matt Burt
Matt Burt
Sr. UX/UI Designer
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Matt Burt
Sr. UX/UI Designer
“It feels like the internet has always been a part of my life.” As a UI designer, Matt loves making web pages and seeing what others create on the web. In 2013 Matt started working as a graphic designer, but soon realized he wanted to make the web his focus. At BuildWitt, Matt spends his time designing beautiful websites for the Dirt World. For fun, Matt enjoys board games and video games, but if it’s nice out, you’ll find him hiking or riding his bike.
Benjamin Holmgren
Benjamin Holmgren
President, BuildWitt Jobs
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Benjamin Holmgren
President, BuildWitt Jobs
Benjamin is a guy who likes people and construction and never turns down a hot cup of coffee—a winning combo for the President of BuildWitt Jobs. His philosophy is that Pain + Reflection = Progress. He may be a hack as an operator, but he genuinely loves big iron and dirt and the smell of diesel in the morning. Home is in the beautiful PNW with his wife and six kids, and he loves running, hiking, and meeting great people.
Claire Baldwin
Claire Baldwin
Brand Strategist
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Claire Baldwin
Brand Strategist
Brand Strategist Claire Baldwin was born and raised in Tennessee, graduating from Belmont University with a business degree in marketing. After years in corporate healthcare, she did an about-face, turning to her woodworking hobby full time. When a fellow carpenter told her about the company that had hired him to build their office furniture, she was intrigued. Upon learning more about BuildWitt, Claire decided it was time to dive back into business, so she could leverage her marketing background and love for the trades to help make the Dirt World a better place.
Jake Schmidtlein
Jake Schmidtlein
Chief People Officer
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Jake Schmidtlein
Chief People Officer
Chief People Officer Jake Schmidtlein grew up as a contractor’s kid in his family’s Kansas-based excavating business. With roots deeply planted in the blue-collar world, he’s a believer that people are the life-blood of every organization. His passion is to see every person thrive in all areas of life. That’s why he’s BuildWitt’s official “people person.” His wife Sheena has been his biggest supporter throughout his career, and outside of work, they like to camp, golf, and spend time with their daughters.
Elle Verbarg
Elle Verbarg
Brand Coordinator
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Elle Verbarg
Brand Coordinator
Brand Coordinator Elle is an Arizona native with a BA in Public Relations from Biola University. She has a love for storytelling and believes that everyone has a voice that deserves to be heard! Helping others is her biggest motivation. She tries to be positive and instill optimism in others when they need it most. When Elle’s not working, you can find her hiking, traveling, hanging out with family and friends, or trying new food.
Lewis Steele
Lewis Steele
Social Media
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Lewis Steele
Social Media
Lewis Steele’s first word was “Lo-Lo,” and it meant Loader (it was actually a backhoe, but who’s keeping track…). Lewis has always had a love for heavy equipment, but his career path took him down a different road. Doing work for BuildWitt while working for his family business has allowed him to follow his passion to the Dirt World and surround himself with others who share that passion.
Chase Harris
Chase Harris
Art Director
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Chase Harris
Art Director
Chase’s motivation in life is to improve the existing conditions for those around him—whether that's through design, storytelling, or laughter. While he wasn't raised in the Dirt World, he’s taken to heart how essential it is to our everyday lives. Playing a small part in helping to change our industry for the better so it's more accepting, more diverse, and more appreciated is the only motivation he’s needed to jump in and get his boots dirty. ‍When not designing or leading a brand workshop, you’ll find Chase outdoors or anxiously waiting for Patrick Rothfuss to release the last book of the Kingkiller Chronicles.
Allen Hurst
Allen Hurst
Chief Technology Officer
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Allen Hurst
Chief Technology Officer
Allen Hurst has spent his career finding opportunities within businesses to make an impact with tech. “I love technology and its ability to advance and disrupt.” Allen started as a software consultant, eventually working through the ranks until he was coaching businesses in ways to leverage technology for growth. When he entered the world of construction software, the industry made a profound impact on him. “I gained a deep respect for those that built the world around us and who make everything we do possible.” Allen joined BuildWitt to help revolutionize the Dirt World.
Ben Schwanberg
Ben Schwanberg
Vice President Of Business Development
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Ben Schwanberg
Vice President Of Business Development
Ben started in construction in grade school, helping his stepdad with various projects. That got him hooked on earthwork and the industry in general. Eventually, Ben got into managing business development for Turner Mining Group, which really brought out his love for the mining and heavy civil industry. Now he manages business development for BuildWitt. When asked what inspires him about the Dirt World, Ben says “consistency.” Ben joined BuildWitt because he firmly believes that making the Dirt World a better place is possible and needs to happen.
Dustin Perrotti
Dustin Perrotti
Art Director
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Dustin Perrotti
Art Director
Dustin is a Designer and Art Director who was born in New York and later moved to Arizona in 1995. His first brush with dirt was when his family insisted on digging their own pool. Dustin studied design at Arizona State University and has created award-winning work for NBC, Apple, SeaWorld, Phoenix Children's Hospital, and The Arizona Coyotes—to name a few. Now, he has joined BuildWitt in their mission to make the Dirt World a better place.
Marilee Brewer
Marilee Brewer
Copywriter
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Marilee Brewer
Copywriter
Marilee has a background in Linguistics, writing ethnographies, essays and stories about people and the way their world shapes them—especially those who aren’t usually in the limelight. In 2018, she started working with Andersen Construction and fell in love with the entire industry. When she saw what Aaron was doing for the blue-collar world, she leapt at the opportunity to join him in telling the stories of the Dirt World.
Matt Biddle
Matt Biddle
Director of Talent Acquisition
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Matt Biddle
Director of Talent Acquisition
Matt grew up in the blue-collar world of NW Ohio, with miners, machinists, and electricians in his family. After a start in sales, Matt got a job at a local bank and got to know many of the local business owners. When the recession hit, someone suggested to Matt that he’d be good at recruiting. He decided to give it a try, and 12 years later, hasn’t looked back. “I’m good at reading people. Most of the time, what you’re really looking for can’t be found on a resumé. Matt’s a pro at hiring for culture and prioritizing others.
Aaron Witt
Aaron Witt
CEO and Founder
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Aaron Witt
CEO and Founder
Aaron Witt has loved dirt since childhood. His plan was to start a construction company so he could have unlimited access to bulldozers. Eight months after graduation, he quit his job, moved back in with his dad, and started chasing earthmoving projects with his camera. People liked his photos—then asked for websites, ad campaigns, and even more. Aaron said “yes,” and found people who were experts to make up for his incompetence. “There’s so much we can do to make the world I love—the Dirt World—a better place. BuildWitt is hard at work doing our part.”
Matthew Briscoe
Matthew Briscoe
Content Producer
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Matthew Briscoe
Content Producer
Matt Briscoe is both BuildWitt’s youngest employee and the one who’s been here the longest. He joined Aaron in January of 2018 when he was just 17, editing photos for extra cash. Fast forward through two years of doing odds and ends for BuildWitt, to 2021, when Aaron hired Matt to be his personal content producer. We officially refer to him as “employee zero.” For fun, Matt likes playing the guitar and singing, photography, running, and playing video games.
Caitlin Dorsey
Caitlin Dorsey
Brand Manager
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Caitlin Dorsey
Brand Manager
Caitlin studied at Arizona State University followed by several years in healthcare marketing. When she heard about BuildWitt, she was captured by the vision. “I’ve never worked for such a mission-driven company before. The love that people have for this industry is infectious.” Caitlin loves understanding what makes people tick. Building relationships with our partners, with the BuildWitt team, and with our wider audience is a priority for her. She’s organized and detail-oriented so she can keep a lot of plates spinning at the same time.
Nathan Kirkpatrick
Nathan Kirkpatrick
Digital Marketing Intern
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Nathan Kirkpatrick
Digital Marketing Intern
Nathan is BuildWitt’s Digital Marketing Intern. He’s from Fayetteville, Arkansas, and is set to finish up his last year of college at John Brown University in June of 2022. He braved the business world early, working for Southwestern Advantage as a university freshman and even starting his own Amazon Wholesale Business with a good friend. When he’s not helping Skyler and Ben or getting coffee for Aaron and Dan, Nathan’s probably working out, hanging with loved ones, or catching a film.
Aaron Somero
Aaron Somero
Chief Financial Officer
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Aaron Somero
Chief Financial Officer
With kids at home who range in age from 1 to 14, Aaron feels like his personal life is barely ordered chaos. But it might be just the motivation he needs for a job which requires a high level of precision and organization. As our CPA, Aaron helps us get stronger and overcome financial challenges. Aaron’s 16 years in accounting with a Big Four firm have given him a wealth of knowledge to draw from. His goal? “I want to ‘grow until I go,’ by learning new tips and ideas each day from the brilliant people in my life.”
Laurie SantaLucia
Laurie SantaLucia
President, BuildWitt Creative
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Laurie SantaLucia
President, BuildWitt Creative
BuildWitt Creative’s President was born and raised in Buffalo, New York, where she grew up the baby and only girl among five brothers in a loud, deeply loving Italian family. Laurie always knew that whatever she would do, it had to matter. So when BuildWitt crossed her radar, the mission to make the Dirt World better immediately resonated. Laurie started her career in PR and landed in Creative, where she found her stride and never looked back. Working alongside incredibly talented, creative people has been one hell of an honor. But being able to work with them to tell other people's stories is the icing on the cake.
Angel Torres
Angel Torres
Senior Videographer
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Angel Torres
Senior Videographer
Hailing from Apple Valley, California, Angel is a natural behind the camera. He’s got the touch and he’s been obsessive about practicing his gift. Angel has spent more than a few nights stuck in Dallas due to canceled flights, but it’s water under the bridge when it comes to his goal of making the best videos in the Dirt World. “One thing that’s important to me is giving my team a hard time. Oh! And dogs. I love them all.”
Shay Hammond
Shay Hammond
Director of Web Development
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Shay Hammond
Director of Web Development
Shay has been a web developer for 10+ years, freelancing and working full-time for a company in the Industrial space. As web team leader, Shay is motivated to be the best she can be at whatever she does. She lives by the golden rule: treat others how you’d like to be treated. In Shay’s words, “I just really love building cool stuff!” Born and raised in Eastern Kentucky, she and her husband met in high school, and they live with their two daughters in Lexington, KY.
Skyler Moss
Skyler Moss
Chief Revenue Officer
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Skyler Moss
Chief Revenue Officer
Skyler is a passionate marketer with over 15 years of leadership experience in industries ranging from software to entertainment as well as construction, staffing and recruiting. His big tackle box of skills includes; content, web, UX/UI, SEO, lead generation and product marketing. Over his career Skyler has been a part of some amazing teams, but his favorite so far is the opportunity to work with BuildWitt to transform an entire industry. He loves marketing, fishing, and traveling with his family in an RV.
Dallas Pruit
Dallas Pruit
Sr. Motion Graphics Designer and Video Editor
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Dallas Pruit
Sr. Motion Graphics Designer and Video Editor
Dallas discovered his passion to create with his first box of crayons. After completing a degree in Graphic Design, he was thrown into the world of Motion Graphics and Video Editing and found a new avenue for his interest. During his career, he’s had the privilege of working for agencies, in-house creative departments, and freelancing for himself—”I create for the Creator.”
Dan Briscoe
Dan Briscoe
President, BuildWitt
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Dan Briscoe
President, BuildWitt
Dan spent 20 years working for large organizations—USMC, Pfizer, Eli Lilly, Roche—in various leadership, sales, and marketing roles. In 2012, he joined HCSS as their VP of Marketing, where he fell in love with the construction industry and ultimately met Aaron. Dan has always been annoyed by two things: 1) bad leadership; and 2) fluffy marketing, where companies try to promote themselves with claims that nobody believes. Dan’s at BuildWitt to help construction companies tell their stories in a genuine way, so we can improve the Dirt World.
Jack Briscoe
Jack Briscoe
Paid Media Strategist
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Jack Briscoe
Paid Media Strategist
Paid Ads expert Jack Briscoe is a Texan who started on the social media side of things. After growing a Texas Instagram account from 0 to 100,000 followers, he left social to try something new. He’s now starting his fifth year in advertising, and he loves it. Jack met Aaron through social media in 2017, and ended up working for him as employee #6 at the company. Jack says, “I’ve done many things in the marketing industry but working for BuildWitt is by far the most challenging and exciting.”
Kate Gangel
Kate Gangel
Project Manager
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Kate Gangel
Project Manager
Kate loves BuildWitt’s vision because she is all about making a positive difference in the world. She’s been both an account manager and a project manager, which has given her some added flex when it comes to BuildWitt’s startup environment. As a project manager, Kate is good at her job because she puts herself in other people’s shoes and tries to understand where they’re coming from. Relationships are very important to Kate, and she strives to create a healthy work-life balance so that she can spend time with the people she loves. Born in Omaha, Nebraska, and raised in Kansas, she is a HUGE Cornhuskers fan and doesn’t miss a game.
Eric Jumper
Eric Jumper
Content Producer
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Eric Jumper
Content Producer
Eric grew up in Scranton, Pennsylvania, where he spent the majority of his childhood operating every manner of heavy equipment under the sun—including tractors and snowcats. By 14, he was a full time operator, mowing lawns as a side hustle during the school year. When he decided to form a landscaping business, his dad, uncles, and brothers all joined up. “We were all phenomenal operators but just ok at business”. After six months of giving Aaron grief on social media while honing his own photography skills, Eric decided to join ranks to build up the Dirt World. “I’m approachable. Ask me anything.”
Kjell Gerber
Kjell Gerber
Senior Field Producer
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Kjell Gerber
Senior Field Producer
Kjell Gerber began his career in construction working for the family business in Lehi, Utah, for over ten years. He realized over time that their biggest problem was recruiting, hiring, and keeping the right people. When he saw Aaron’s efforts to influence the entire construction industry for good, he knew he’d found a peer. “I've believed in the BuildWitt mission to ‘Make The Dirt World A Better Place’ before it was even articulated in those words. I believe the world will be impacted for good if we celebrate the people who work so hard to build it.”
Brian Diaz
Brian Diaz
Videographer
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Brian Diaz
Videographer
Brian started filming skateboarding videos in middle school in his hometown of Riverside, California. He came from a creative background—he started a band early in life and ended up touring while still in school. After graduating from high school, Brian started taking his photography and videography more seriously. He made music videos for several mainstream artists and worked in the television industry. “As cheesy as this might sound, I find being happy very important in life. Being positive just makes everything much easier—work life, home life—everything.”
Kara MacDonald
Kara MacDonald
Chief Information Officer
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Kara MacDonald
Chief Information Officer
Kara joined BuildWitt after 17 years at a company that provides software for the Dirt World. She always felt construction had the best customers, and even the vendors she worked with would tell Kara how fantastic people in the Dirt World are. “They are kind, caring, fun, and always willing to help you out!” At BuildWitt, Kara continues to support this great group of people while doing what she loves— taking complex processes and breaking them down into simple parts.
Justin Gillis
Justin Gillis
Videographer
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Justin Gillis
Videographer
Justin comes from the world of high-quality media production, with experience shooting everything from berry farming to extreme sports. He’s here at Buildwitt to tell the stories of the incredible people in the Dirt World.