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Ritchie Bros

12.18.2020

In this episode of Dirt Talk, I was lucky enough to chat with Kari Taylor (President, North America Sales) and Matt Ackley (Chief Marketing Officer) of Ritchie Bros, the infamous global equipment auctioneer.

As a dirt and equipment enthusiast, auctions have always fascinated me. I loved learning all about how Ritchie Bros manages to sell hundreds of thousands of machines annually.

While we spent a lot of time talking about their traditional auctions, we heavily explore their transition to the online auction world with the acquisition of IronPlanet and COVID. I’ve confirmed that you can, in fact, but a skid steer on your phone in any one of their weekly unreserved auctions.

To learn more about Ritchie Bros or participate in an auction, check out their website at https://www.rbauction.com/.

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