Crosshair

Building a better dirt world.

A dirt-loving story-telling, consulting, and design group.

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Dig In!

Our Challenge

The Dirt World has fallen behind other industries.

While society can’t survive without the Dirt World, it’s struggling to attract the next generation of hardworking people. The hard truth is that it’s entirely our fault. However, instead of looking in the mirror and being honest with ourselves, we’re blaming “millennials” for their lack of work ethic, colleges for luring kids to higher education, and our competitors for stealing our people.

80%

of contractors are struggling to fill open positions

Crosshair
Crosshair

Our Call To Action

It's time to work toward a higher purpose.

Construction and mining companies have historically focused on two things: production and profit. In the pursuit of more, the industry has lost sight of the true purpose of our work and the people who do the work.

Production &

Profit

Crosshair

Our Approach

People make the Dirt World great.

Contrary to popular belief, there are no proprietary ways to move dirt and build infrastructure. While anyone can buy machines and technology, people make all the difference. It’s time to shine the light on them and give everyone who makes this industry great the credit they deserve

Crosshair

Our Mission

Make the Dirt World a better place.

Our mission is simple yet ambitious. Even though we don’t move dirt ourselves, we equip those who do with the right tools to put their people first. While there’s a lot of work to do, we’re extraordinarily optimistic about the future of the Dirt World.

Crosshair

What we do

We help our Partners operate their businesses more consciously to become the future of the Dirt World.

Branding

Brand strategy

Identity design

Graphic design

Content

Videography

Photography

Writing

Web

UX design

Web design

Web development

People

Recruiting

Head hunting

HR training

Growth

Business Dev

Social Media

Paid Ads

Crosshair

Ready to make the Dirt World a better place?