By updating and redefining their brand, we were able to help C.W. Matthews more clearly and effectively communicate their story, purpose, and culture to those they wanted to reach. More than that, the deliverables of this project set in place a foundation and a compass that will help to establish their brand for another 75 years of getting Georgia home.
We sent our creative strategy team to Georgia to visit C.W. Matthews job sites, talk with employees, and conduct a brand workshop with the senior leadership team. This boots on the ground approach helped us to gain insights into their culture, their beliefs, and the things that set them apart from other companies.
Our time with the C.W. Matthews team brought clarity in the form of two different ideas: the importance of home and the value of investing in people. From these two ideas we crafted a purpose statement, a tagline, and a set of values for C.W. Matthews. These were used as the foundation for everything we worked to create with them, as well as a way of clearly communicating to the world who they are and why their work matters.
The original C.W. Matthews logo served the company for more than 75 years. Our design team was challenged with preserving the essence of the original while also ushering it into the next century. We made subtle adjustments to enhance the logo’s impact on modern audiences and improved scalability for real-world applications ranging from equipment markings to business cards.
With projects underway throughout Georgia and a highly diverse list of services, there was a lot of content that needed capturing in order to fully showcase their operations. Our media team arranged a 6-day shoot in Georgia. We visited dozens of project and plant locations to film work, interview C.W. Matthews team members, and build an expansive library of digital assets.
BuildWitt combined original Copywriting, UX Design, Web Development, and Digital Marketing services to create a robust 130+ page website with user journeys targets for prospective applicants. The site also included 50 unique web pages for recruiting, a comprehensive careers page, an interactive careers quiz, and custom integration of an applicant tracking system.
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